The story of NordVrai Wealth Strategies begins not in a boardroom, but in the resilient, close-knit communities of Northern Ontario. Our founders — Daniel Rousseau and Claire McIntyre — spent decades working in traditional financial institutions, where they witnessed the growing gap between clients’ real needs and the advice they were receiving. Tired of one-size-fits-all strategies and commission-driven conversations, they set out to build something different: a firm where relationships come first, plans are built on truth, and clients are seen as partners — not portfolios.

From that vision came a name that means everything to us: “NordVrai”. A blend of two words — “Nord,” representing our deep connection to the Canadian North, and “Vrai,” the French word for truth — the name symbolizes who we are and what we stand for. It reflects our geographic roots, our cultural identity, and our commitment to values that never waver.

As Canada is proudly known as the “True North”, NordVrai stands as a reflection of that spirit — honest, resilient, and deeply rooted.

Since our founding, we’ve proudly remained connected to our home in Sudbury, Ontario, serving families, professionals, and business owners across the region. As we continue to grow, we remain guided by the same principles that sparked our beginning: to be a steady compass for every Canadian navigating life’s most important financial decisions — with integrity, strategy, and heart.